Mutual Fund

Mutual Fund Investment





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Product & Services

Product & Services


Our experienced trading consultants and advanced trading tools will provide the support you need to achieve your long-term goals via the stock markets. We trade on the , NSE and CN and our website has facilities such as live stock tickers, news updates, and more, to help our clients stay in the know. We also provide NRI specific services to meet the needs of our clients who live abroad.

The Indian equity market is also known as Indian share market or Indian stock market. The forces of the market depend on monsoons, global funding flowing into equities in the market and the performance of various companies. The Indian market of equities is transacted on the basis of two major stock indices, National Stock Exchange of India Ltd. (NSE) and The Bombay Stock Exchange (BSE), the trading being carried on in a dematerialized form. The physical stocks are in liquid form and cannot be sold by the investors in any market. Two types of funds are there in the Indian Equity Market, Venture Capital Funds and Private Equity Funds.

The equity indexes are correlated beyond the boundaries of different countries with their exposure to common calamities like monsoon which would affect both India and Bangladesh or trade integration policies and close connection with the foreign investors. From 1995 onwards, both in terms of trade integration and FIIs India has made an advance. All these have established a close relationship between the stock market indexes of India stock market and those of other countries. The Stock derivatives adds up all futures and options on all individual stocks. This stock index derivatives was found to have gone up from 12 % of NSE derivatives turnover in 2002 to 35 % in 2004. the Indian Equity Market also comprise of the Debt Market, dominated by primary dealers, banks and wholesale investors.

Indian Equity Market at present is a lucrative field for the investors and investing in Indian stocks are profitable for not only the long and medium-term investors, but also the position traders, short-term swing traders and also very short term intra-day traders. In terms of market capitalization, there are over 2500 companies in the chart list. The SENSEX has rose from 1000 levels to 20000 levels providing a profitable business to all those who had been investing in the Indian Equity Market. There are about 22 stock exchanges in India which regulates the market trends of different stocks. Securities and Exchange Board of India (SEBI), the regulatory body, which supervises the functioning of the stock markets in India.

Thus, the growing financial capital markets of India being encouraged by domestic and foreign investments is becoming a profitable business more with each day. If all the economic parameters are unchanged Indian Equity Market will be conducive for the growth of private equities and this will lead to an overall improvement in the Indian economy.


Derivatives are financial contracts whose value/price is dependent on the behavior of the price of one or more basic underlying assets (simply known as underlying). These contracts are legally binding agreements, made on the trading screen of stock exchanges, to buy or sell an asset in future. The asset can be a Share, Index, Interest Rate, Bond, Rupee/Dollar Exchange Rate, Sugar, Crude Oil, Soyabean, Cotton, Coffee etc.

The Securities and Exchange Board of India (SEBI) allowed trading in equities-based derivatives on stock exchanges in June 2000. Accordingly the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) introduced trading in futures on June 9, 2000 and June 12, 2000 respectively. In India stock index options were introduced from July 2, 2001.

Futures are exchange-traded contracts to buy or sell an asset in future at a price agreed upon today. The asset can be a share, index, interest, bond, rupee-dollar exchange rate, sugar, crude oil, soya bean, cotton, coffee etc.

Options are contracts that give the buyers the right (but not the obligation) to buy or sell a specified quantity of certain underlying assets at a specified price on or before a specified date. On the other hand, the seller is under obligation to perform the contract (buy or sell). The underlying asset can be a Share, Index, Interest Rate, Bond, Rupee-Dollar Exchange Rate, Sugar, Crude Oil, Soya Bean, Cotton, Coffee etc.


Initial public offering (IPO), also referred to simply as a "public offering", is the first sale of stock by a private company to the public. IPO is a way for a company to raise money from investors for its future projects and get listed to Stock Exchange.

From an investor point of view, IPO gives a chance to buy stocks of a company, directly from the company at the price of their choice (In book build IPO's). Although an IPO offers more control over the price at which the investor is willing to buy the stock it is no less risky than buying a stock in the market.

From a company prospective, the single most important use of an IPO is the provision of funds. IPO's provide capital for the company's future growth or for paying its previous borrowings and allows the company’s stock to be traded publicly in the Stock Market.


Companies need fund to finance their new projects, upgrading of infrastructure, acquisition, future growth plans or to pay off previous borrowings. Borrowing the money from a financial institution compels the company to pay interest on those borrowings. On the other hand when a company issues an IPO or an Initial Public Offering, the company offers a fixed numbers of its shares to be held by the public and to be traded publicly. The investors in an IPO book their shares by offering the pay the company the issue price or the price of each share. The money paid by investors for the newly-issued shares goes directly to the company (in contrast to a later trade of shares on the exchange, where the money passes between investors). An IPO, therefore, allows a company to tap a pool of investors to provide it with large volumes of capital for future growth. The company is never required to repay the capital, but instead the new shareholders have a right to future profits distributed by the company.

Types of IPO

Initial Public Offering can be made through the fixed price method, book building method or a combination of both.

Book Building Issue:

In a book building issue during the period for which the bid is open, bids are collected from investors at various prices, which are above or equal to the floor price. The offer/issue price is then determined after the bid closing date based on certain evaluation criteria. Book Building process helps the company achieve appropriate price and discover the demand for the issue.

Fixed Price Method:

Unlike the book building process in a fixed price process the price at which the stock has been offered is known in advance to the investor.


Commodity can be defined as any kind of movable property other than actionable claims, money and securities. It is a physical substance, such as food, grains, and metals, which is interchangeable with another product of the same type, and which investors buy or sell, usually through futures contracts. The price of the commodity is subject to supply and demand.

This commodity market can be split into a number of different markets: Precious Metals, Industrial Metals, Agricultural Products, Energy, and some commodities that don’t easily fall into a classification. Precious metals include Gold, Silver, Platinum, and palladium. Industrial Metals include Aluminum, Aluminum Alloy, Nickel, Lead, Zinc, Tin, Recycled Steel, and Copper. Agricultural products include Soybeans, Soybean Oil, Soybean Meal, Wheat, Cotton, Sugar, Wheat, Corn, Oats, Rice, Cocoa, and Coffee. Energy includes Ethanol, Heating Oil, Propane, Natural Gas, WTI Crude Oil, Brent Crude Oil, Gulf Coast Gasoline, RBOB Gasoline, and Uranium. The Commodity Market also includes Rubber, Wool, Polypropylene, Polyethylene, and Palm Oil.

Future's trading has been organized in such goods or commodities as were permitted by the Central Government. Presently, all the agricultural products ( Cereals including Wheat, Rice Pulses, Spices, Plantation Crops, Cash Crops, Sugarcane ,Oilseed crops and even Potato), mineral and fossil origin are allowed for futures trading under the auspices of the commodity exchanges recognized under the FCRA.

Commodities actually offer immense potential to become a separate asset class for market-savvy investors, arbitrageurs and speculators. They are also easy to understand as far as fundamentals of demand and supply are concerned. Historically, pricing in commodities futures has been less volatile compared with equity and bonds, thus providing an efficient portfolio diversification option.

National Level Commodity Exchanges in India are:-

  • NCDEX: National Commodity Derivatives Exchange Ltd.
  • NMCE: National Multi Commodity Exchange of India.
  • MCX: Multi Commodity Exchange of India Ltd.
  • NSEL: National Stock Exchange Ltd.

MCX is well known for bullion and metal trading platform. Achievers Commercial Pvt. Ltd is member of the Multi Commodity Exchange of India Ltd. We are also members of NSEL.

MCX offers futures trading in

METAL Aluminium, Copper, Lead, Nickel, Sponge Iron, Steel Long (Bhavnagar), Steel Long (Govindgarh), Steel Flat, Tin, Zinc.
BULLION Gold, Gold HNI, Gold M, i-gold, Silver, Silver HNI, Silver.
FIBER Cotton L Staple, Cotton M Staple, Cotton S Staple, Cotton Yarn, Kapas.
ENERGY Brent Crude Oil, Crude Oil, Furnace Oil, Natural Gas, M. E. Sour Crude Oil.
SPICES Cardamom, Jeera, Pepper, Red Chilli.
PLANTATIONS Arecanut, Cashew Kernel, Coffee (Robusta), Rubber.
PULSES Chana, Masur, Yellow Peas.
OIL & OIL SEEDS Castor Oil, Castor Seeds, Coconut Cake, Coconut Oil, Cotton Seed, Crude Palm Oil, Groundnut Oil, Kapasia Khalli, Mustard Oil, Mustard Seed (Jaipur), Mustard Seed (Sirsa), RBD Palmolein, Refined Soy Oil, Refined Sunflower Oil, Rice Bran DOC, Rice Bran Refined Oil, Sesame Seed, Soymeal, Soy Bean, Soy Seeds.
OTHERS Guargum, Guar Seed, Gurchaku, Mentha Oil, Potato (Agra), Potato (Tarkeshwar), Sugar M.

Regulator of Commodity Exchanges

FMCL (Forward Market commission) is regulation authority which is overseen by the minister of consumer affairs, food and public distribution Govt. of India, It is a statutory body set up in 1953 under the Forward Contract (Regulation) Act, (FCRA) 1952.


The launch of currency derivatives in India opened one more lucrative avenue for trading. The recommendations were made jointly by the SEBI and the RBI.

Currency derivatives can be described as contracts between the sellers and buyers, whose values are to be derived from the underlying assets i.e. the currency amounts.

Currently, India is a USD 34 billion OTC (over-the-counter) market. Achiievers has taken membership with NSE, USE & MCX-SX to offer trading in currency futures to its customers.

Exchange traded currency futures will help-

  • to get transparency and efficiency in price discovery
  • in elimination of counter party credit risk
  • accessibility to all types of market participants
  • get standardized products and transparent trading platform Currency futures are being offered by NSE (National Stock Exchange), USE (United Stock Exchange) & MCX-SX (Multi-Commodity Exchange) get standardized products and transparent trading platform Currency futures are being offered by NSE (National Stock Exchange), USE (United Stock Exchange) & MCX-SX (Multi-Commodity Exchange)


  • Hedges risk
  • Acts as insurance against unforeseen and unpredictable currency and interest rate movements.
  • If receivables or payments to be incurred are in multiple currencies,
  • Derivatives can be used for matching the inflows and outflows.

Benefits to SMEs

SMEs do not receive support from banks readily due to higher counter party risk, lesser solvency and ability to honor its obligations. They may have to pay higher commissions making the transaction cost higher and the reducing the profit margins. Exchange traded currency derivatives will help these firms to hedge their risk with lower transaction costs. Opening up of trading in currency derivatives will give relief to small traders and SMEs.


  • Only USD-INR contracts are allowed to be traded.
  • The size of each contract shall be USD 1000.
  • The contracts shall be quoted and settled in Indian Rupees.
  • The maturity of the contracts shall not exceed 12 months.
  • The settlement price shall be the Reserve Bank's Reference Rate on the last trading day


If a person buys five dollar-rupee contracts (each contract equals $1,000) of five months expiry at say Rs. 41, this would amount to a notional value of Rs. 2,05,000, but he would have to pay only a margin on that, say 5 per cent, amounting to Rs. 10,250.

Now at the end of five months if the dollar moved up to Rs. 43, there would be a benefit of Rs. 10,000 (5000 x (43-41)). And if the dollar moved to Rs. 39, a loss of Rs. 10,000 (5000 x (39-41)).

If at this time the man bought $5,000 that he requires for travel at the spot price of Rs. 43 he would spend more, but there is the gain of Rs. 10,000 from futures bringing down his costs.

At the spot price of Rs. 39 he pays less, but there is the loss of Rs. 10,000 bringing up his costs. In the end his dollar cost amounts to the same, say Rs. 41.10, including the small opportunity cost on the margin he has paid.

Advantages of Currency Futures

  • Easy Accessibility: Currency futures are being offered on the recognised exchanges in India.
  • Low Transaction Costs: In currency futures on NSE in India, you have to pay a small amount of brokerage fees and statutory duties and taxes. In overseas forex trading you have to pay commissions in the form of spread.
  • Transparency: It is possible for you to verify trade details on NSE if you have a doubt that the broker has tried to cheat you.
  • Efficient Price Discovery: NSE is well poised to offer efficient price discovery.
  • Counter-party Default Risks: All the trades done on the recognized exchanges are guaranteed by the clearing corporations and hence it eliminates the risks associated with counter party default.
  • Standardized Contracts: Exchange traded currency futures are standardized in respect of lot size ($1000) and maturity (12 monthly contracts).

Please do get in touch with us to know more.


A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. Anybody with an investible surplus of as little as a few hundred rupees can invest in Mutual Funds. These investors buy units of a particular Mutual Fund scheme that has a defined investment objective and strategy.

The money thus collected is then invested by the fund manager in different types of securities. These could range from shares to debentures to money market instruments, depending upon the scheme's stated objectives. The income earned through these investments and the capital appreciation realised by the scheme are shared by its unit in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost.

Open End Mutual Funds

These do not have a fixed maturity. You deal with the Mutual Fund for your investments and redemptions. The key feature is liquidity. You can conveniently buy and sell your units at Net Asset Value (NAV) related prices, at any point of time.

Closed End Mutual Funds

Schemes that have a stipulated maturity period (ranging from 2 to 15 years) are called close ended schemes. You can invest in the scheme at the time of the initial issue and thereafter you can buy or sell the units of the scheme on the stock exchanges where they are listed. The market price at the stock exchange could vary from the scheme' NAV on account of demand and supply situation, unitholder’s expectations and other market factors. One of the characteristics of the close-ended schemes is that they are generally traded at a discount to NAV; but closer to maturity, the discount narrows. Some close-ended schemes give you an additional option of selling your units to the Mutual Fund through periodic repurchase at NAV related prices. SEBI Regulations ensure that at least one of the two exit routes are provided to the investor under the close ended schemes.

Interval Schemes

These combine the features of open-ended and close-ended schemes. They may be traded on the stock exchange or may be open for sale or redemption during predetermined intervals at NAV related prices.


Life Insurance in India made its debut well over 100 years ago.

Life insurance

Life insurance in India made its debut well over 100 years ago. Life insurance is a contract that pledges payment of an amount to the person assured (or his nominee) on the happening of the event insured against.

Life insurance or life assurance is a contract between the policy owner and the insurer, where the insurer agrees to pay a sum of money upon the occurrence of the insured individual's or individuals' death or other event, such as terminal illness or critical illness. In return, the policy owner agrees to pay a stipulated amount called a premium at regular intervals or in lump sums.

Contract Of Insurance

A contract of insurance is a contract of utmost good faith technically known as uberrima fides. The doctrine of disclosing all material facts is embodied in this important principle, which applies to all forms of insurance. At the time of taking a policy, policyholder should ensure that all questions in the proposal form are correctly answered. Any misrepresentation, non-disclosure or fraud in any document leading to the acceptance of the risk would render the insurance contract null and void.


Savings through life insurance guarantee full protection against risk of death of the saver. Also, in case of demise, life insurance assures payment of the entire amount assured (with bonuses wherever applicable) whereas in other savings schemes, only the amount saved (with interest) is payable.

Aid To Thrift

Life insurance encourages 'thrift'. It allows long-term savings since payments can be made effortlessly because of the 'easy installment' facility built into the scheme. (Premium payment for insurance is monthly, quarterly, half yearly or yearly).


In case of insurance, it is easy to acquire loans on the sole security of any policy that has acquired loan value. Besides, a life insurance policy is also generally accepted as security, even for a commercial loan.

Tax Relief

Life Insurance is the best way to enjoy tax deductions on income tax and wealth tax. This is available for amounts paid by way of premium for life insurance subject to income tax rates in force. Assesses can also avail of provisions in the law for tax relief. In such cases the assured in effect pays a lower premium for insurance than otherwise.

Money When You Need It

A policy that has a suitable insurance plan or a combination of different plans can be effectively used to meet certain monetary needs that may arise from time-to-time. Children's education, start-in-life or marriage provision or even periodical needs for cash over a stretch of time can be less stressful with the help of these policies. Alternatively, policy money can be made available at the time of one's retirement from service and used for any specific purpose, such as, purchase of a house or for other investments. Also, loans are granted to policyholders for house building or for purchase of flats (subject to certain conditions).

Insurance other than 'Life Insurance' falls under the category of General Insurance. General Insurance comprises of insurance of property against fire, burglary etc, personal insurance such as Accident and Health Insurance, and liability insurance which covers legal liabilities. There are also other covers such as Errors and Omissions insurance for professionals, credit insurance etc.

Non-life insurance companies have products that cover property against Fire and allied perils, flood storm and inundation, earthquake and so on. There are products that cover property against burglary, theft etc. The non-life companies also offer policies covering machinery against breakdown, there are policies that cover the hull of ships and so on. A Marine Cargo policy covers goods in transit including by sea, air and road. Further, insurance of motor vehicles against damages and theft forms a major chunk of non-life insurance business.

In respect of insurance of property, it is important that the cover is taken for the actual value of the property to avoid being imposed a penalty should there be a claim. Where a property is undervalued for the purposes of insurance, the insured will have to bear a rateable proportion of the loss. For instance if the value of a property is Rs.100 and it is insured for Rs.50/-, in the event of a loss to the extent of say Rs.50/-, the maximum claim amount payable would be Rs.25/- ( 50% of the loss being borne by the insured for underinsuring the property by 50% ). This concept is quite often not understood by most insured.

Personal insurance covers include policies for Accident, Health etc. Products offering Personal Accident cover are benefit policies. Health insurance covers offered by non-life insurers are mainly hospitalization covers either on reimbursement or cashless basis. The cashless service is offered through Third Party Administrators who have arrangements with various service providers, i.e., hospitals. The Third Party Administrators also provide service for reimbursement claims. Sometimes the insurers themselves process reimbursement claims.

Accident and health insurance policies are available for individuals as well as groups. A group could be a group of employees of an organization or holders of credit cards or deposit holders in a bank etc. Normally when a group is covered, insurers offer group discounts.

Liability insurance covers such as Motor Third Party Liability Insurance, Workmen's Compensation Policy etc offer cover against legal liabilities that may arise under the respective statutes Motor Vehicles Act, The Workmen's Compensation Act etc. Some of the covers such as the foregoing (Motor Third Party and Workmen's Compensation policy) are compulsory by statute. Liability Insurance not compulsory by statute is also gaining popularity these days. Many industries insure against Public liability. There are liability covers available for Products as well.

There are general insurance products that are in the nature of package policies offering a combination of the covers mentioned above. For instance, there are package policies available for householders, shop keepers and also for professionals such as doctors, chartered accountants etc. Apart from offering standard covers, insurers also offer customized or tailor-made ones.

Suitable general Insurance covers are necessary for every family. It is important to protect one's property, which one might have acquired from one's hard earned income. A loss or damage to one's property can leave one shattered. Losses created by catastrophes such as the tsunami, earthquakes, cyclones etc have left many homeless and penniless. Such losses can be devastating but insurance could help mitigate them. Property can be covered, so also the people against Personal Accident. A Health Insurance policy can provide financial relief to a person undergoing medical treatment whether due to a disease or an injury.

Industries also need to protect themselves by obtaining insurance covers to protect their building, machinery, stocks etc. They need to cover their liabilities as well. Financiers insist on insurance. So, most industries or businesses that are financed by banks and other institutions do obtain covers. But are they obtaining the right covers? And are they insuring adequately are questions that need to be given some thought. Also organizations or industries that are self-financed should ensure that they are protected by insurance. Most general insurance covers are annual contracts. However, there are few products that are long-term. It is important for proposers to read and understand the terms and conditions of a policy before they enter into an insurance contract. The proposal form needs to be filled in completely and correctly by a proposer to ensure that the cover is adequate and the right one.


Life Insurance

Corporate Fixed Deposit

Invest your hard-earned money in rated Fixed Deposit schemes with twin benefits of high level of safety & highly competitive returns.

We offer a range of Corporate Fixed Deposits varying in interest rate & tenures to help it grow consistently over a period of time.


Fixed Deposit (FD) is a savings instrument where you deposit an investment amount for a fixed duration at a fixed rate of interest. Even if interest rates change during the tenure of the FD, the interest rate is fixed at the time of the FD investment.

Fixed Income instrument provides Fixed/committed return on the amount invested. This is one of the most convenient investment options to the investors. Fixed Deposits mobilized by companies are governed by the provision of Section 58-A of the Companies Act, 1956. Fixed Deposits can be classified into deposits received from

  • Manufacturing Companies ( Non Banking-Non Finance Companies)
  • Non Banking Finance Companies (NBFC)

When you open a FD, you receive a certificate that mentions the invested amount, the interest rate and the maturity date, apart from some other details. If you opt for the cumulative option for getting the interest, the maturity amount would also be mentioned on the FD certificate. If you open a FD online through the internet facility, you also receive a FD certificate.

Request for premature withdrawal may be permitted at the sole discretion of the corporation only and cannot be claimed as a matter of right by the depositor, subject to the Housing Finance Companies (NHB) Directions, 2010 as applicable from time to time. Premature withdrawal will not be allowed before completion of 3 months from the date of deposit. There is some penalty for this in the form of a reduced interest rate.

Loans may be granted against Fixed Deposit upto 75% of the Principal deposit, provided the deposit has run for a minimum period of three months. However, granting of loan will be at the sole discretion of the Company.

Apart from this, one thing that needs to be kept in mind is that Income Tax will be deducted at source on interest payment of Rs. 5000/- and above in a financial year subject to changes/ alterations in the said provisions by the relevant authorities. Upto Rs. 5000/- TDS is not applicable. For exemption of TDS, Depositors should submit Form 15G/ 15H/ 15AA/ Order U/s10/ Order U/s 197 (as the case may be).

Broking Services

It is an undisputed fact that the stock market is unpredictable and yet enjoys a high success rate as a wealth management and wealth accumulation option. The difference between unpredictability and a safety anchor in the market is provided by in-depth knowledge of market functioning and changing trends, planning with foresight and choosing one's options with care. This is what we provide in our Stock Broking services.

Achiievers Equities Ltd, a Kolkata based broking services provider, offers services that are beyond just a medium for buying and selling stocks and shares. Instead we provide services which are multi dimensional and multi-focused in their scope. There are several advantages in utilizing our Broking services.

We offer trading on a vast platform; National Stock Exchange, Bombay Stock Exchange both. More importantly, we make trading safe to the maximum possible extent, by accounting for several risk factors and planning accordingly. We are assisted in this task by our in-depth research, constant feedback and sound advisory facilities. This crucial information is given as a constant feedback to our customers, through the daily Morning Outlook report.

Our Broking services are extended network across India, with the number of our trading terminals providing retail stock broking facilities. Our services have increasingly offered customer oriented convenience, which we provide to a spectrum of investors, high-net worth or otherwise, with equal dedication and competence.

But true to our spirit, this success is not our final destination, but just a platform to launch further enhanced quality services to provide you the latest in convenient, customer-friendly stock management.

Over the years we have ensured that the trust of our customers is our biggest returns. Factors such as our success in the Electronic custody business has helped build on our tradition of trust even more. Consequentially our retail client base expanded very fast.

To empower the investor further we have made serious efforts to ensure that our research calls are disseminated systematically to all our stock broking clients through different mode of communications like email, chat, SMS, phone calls etc.

Our foray into commodities broking has been path breaking and we are in the process of converting existing traders in commodities into the more organized mainstream of trading in commodity futures, both as a trading and risk hedging mechanism.

In the future, our focus will be on the emerging businesses and to meet this objective, we have enhanced our manpower and revitalized our knowledge base with enhances focus on Futures and Options as well as the commodities and currency business.


Dematerialisation is the process by which physical share certificates are converted into electronic form. While it is not yet compulsory that all the shares listed on the stock exchanges are dematerialised, there is a steady increase in the number of companies trading in the dematerialised shares.

We offer Depository facilities to facilitate a seamless transaction platform as a part of our value-added services for our clients. Achiievers is a depository participant with the Central Depository Services (India) Ltd. (CDSL) for trading and settlement of dematerialized shares.

Distribution Services

Financial products act as an investment avenue and provide the required financial security to the investors based on the risk-return profile of the financial products. In the past, traditional financial products were offered in India through government initiatives by Public Sector Banks (PSBs) (deposit account, credit account), Life Insurance Corporation (LIC), and postal department (recurring deposit, National Saving Certificate, Kisan Vikas Patra). However, in recent years with the advent of liberalization of financial services industry, diverse financial products have been introduced through participation of private and foreign entities in addition to the public sector enterprises. These include products such as debit and credit cards by banks, open-end and closed-end mutual fund schemes (Exchange Traded Funds (ETFs), Index Funds, Systematic Investment Plans (SIP), sector funds, etc.), life and non-life insurance schemes (Unit Linked Investment Plans (ULIPs), pension plans, children education plans, etc.).

Achiievers Equities Ltd is in the business of providing wealth management services with enhanced focus on larger product basket and unbiased investment advice. Products offered include mutual funds, life and general insurance, equities, fixed deposits, bonds, real estate advisory and home loan. The company has a rich base of loyal clients.

To further tap the immense growth potential in the capital markets we enhanced the scope of our retail brand, Achiievers Wealth Advisors, thereby providing planning and advisory services to the mass affluent. Here we understand the customer needs and lifestyle in the context of present earnings and provide adequate advisory services that will necessarily help in creating wealth. Both, market-savvy and the ignorant investors, find our services very satisfactory. The edge that we have over competition is our portfolio of offerings and our professional expertise. The investment planning for each customer is done with an unbiased attitude so that the service is truly customized. Empowering the investor to base every financial move on rational thought and prudent analysis and embark on the path to making money differently.


ACHIIEVERS PMS will help you achieve your objective of preserving and growing capital by conducting a thorough analysis of your investment needs, returns expected and risk taking ability. Our focus is to craft a basket of Stocks, Bonds, and Mutual Funds through strong research and corporate interface, keeping in mind your risk-profile in specific relation with the ever-changing marketing dynamic.

Investment Philosophy

We focus on a Bottom Up approach to stock picking. The stock selection process starts with fundamental analysis of companies and includes management meeting and plant visits to get a first hand feel of the company, rather than depending solely on quantitative analysis. The investment process is fairly rigorous and includes qualitative as well as quantitative criteria and builds upon the decade long experience of Achiievers in Indian equity markets.

Who is it for?

Our offering is ideal for high net-worth customers -

  • Who are investing in Indian equities
  • Who desire to create wealth over longer period
  • Who appreciate a high level of personalized service

Benefits of being with Achiievers PMS

Portfolio Management with a difference Every investor, whether individual or corporate, has unique needs based on their objectives and risk profiles. We recognize the difference and design tailored investment advice to achieve specific investment objectives.

Professional Management

We offer professional management of your equity portfolio with an aim to deliver consistent returns while controlling risk.

Continuous Monitoring

We recognize that portfolios need to be constantly monitored and periodically churned to optimize the results.

Risk Control

The portfolios are managed through a strong research driven investment process with complete transparency and highest standards of service.


You will get regular account statements and performance reports on a monthly basis/ That's not all; web-enabled access ensure that you are just a click away from all information relating to your investment.

Hassle Free Operation

Our Portfolio Management Service relieves you from all the administrative hassles of your investments. We provide periodic reporting on the performance and other aspects of your portfolio.

Dedicated Relationship Manager

Our Relationship Managers specialize in providing personal investment management services to achieve your investment objective.

Loans, Bonds & FD

Banks are a type of financial intermediary whose principal service among many others is to provide loans to its customers who could be individuals/ corporations/ self-employed Professionals/ public/ private companies etc. The loans are in turn funded by the deposits of its existing customers.

Types of Loans Available
  • Auto Loans
  • Professional Loans
  • Trade Loans
  • Equipment Loans
  • Consumer Durable Loans
  • Festival Loans
  • Marriage Loans
  • Pension Loans
  • Personal Computer Loans
  • Real Estate Loans
  • Student Loans
  • Education Loans
  • Scholar Loans
  • Travel Loans

With the opening of the banking sector and strict competition, both private and public sector players are coming out with new and innovative loan plans to increase the customer base. A number of loans such as mortgage loans, personal computer loans, personal loans, home loans, equity loans, equipment loans,education loans, car loans are becoming increasingly popular.

A loan is a kind of debt, which the bank provides for a particular period of time. Banks normally charge interest on the amount of debt as a cost for providing the loan service. The rate of interest is determined on the basis of prime lending rate (PLR)- A rate of interest which banks generally charge from their steady and credit worthy customers.

The repayment is generally done through what is known as Equated Monthly Instalments (EMI). EMI includes not only the amount of loan but also the rate of interest for taking the loan. Usually a longer term loan is more expensive overall, than a shorter loan, this is because a lending institution has a higher risk over a longer period of time. EMI remains constant over the entire tenure of the loan. In the beginning, the interest rate component is higher than the principal amount in the EMI. Towards the end of the loan tenure, the principal amount becomes higher than the interest rate. EMI is calculated on a daily/monthly/quarterly/half yearly reducing balance as the case may be


n finance, a bond is a debt security, in which the authorized issuer owes the holders a debt and is obliged to repay the principal and interest (the coupon) at a later date, termed maturity.

A bond is simply a loan in the form of a security with different terminology: The issuer is equivalent to the lender, the bond holder to the borrower, and the coupon to the interest. Bonds enable the issuer to finance long-term investments with external funds. Note that certificates of deposit (CDs) or commercial paper are considered to be money market instruments and not bonds.

Bonds and stocks are both securities, but the major difference between the two is that stock-holders are the owners of the company (i.e., they have an equity stake), whereas bond-holders are lenders to the issuing company. Another difference is that bonds usually have a defined term, or maturity, after which the bond is redeemed, whereas stocks may be outstanding indefinitely. An exception is a consol bond, which is a perpetuity (i.e., bond with no maturity).


Bonds are usually not suitable for an increase in your investment. However, in the rare situation where an investor buys bonds at a lower price just before a decline in interest rates, the resultant drop in rates leads to an increase in the price of the bond, thereby facilitating an increase in your investment. This is called capital appreciation. Bonds are suitable for regular income purposes. Depending on the type of bond, an investor may receive interest semi-annually or even monthly, as is the case with monthly-income bonds. Depending on one's capacity to bear risk, one can opt for bonds issued by top-ranking corporates, or that of companies with lower credit ratings. Usually, bonds of top-rated corporates provide lower yield as compared to those issued by companies that are lower in the ratings. In times of falling inflation, the real rate of return remains high, but bonds do not offer any protection if prices are rising. This is because they offer a pre-determined rate of interest. One can borrow against bonds by pledging the same with a bank. However, borrowings depend on the credit rating of the instrument. For instance, it is easier to borrow against government bonds than against bonds issued by a company with a low credit rating. There are specific tax saving bonds in the market that offer various concessions and tax-breaks. Tax-free bonds offer tax relief under Section 88 of the Income Tax Act, 1961. Interest income from bonds, upto a limit of Rs 9,000, is exempt under section 80L of the Income tax Act, plus Rs 3,000 exclusively for interest from government securities. However, if you sell bonds in the secondary market, any capital appreciation is subject to the Capital Gains Tax. bonds are rated by specialised credit rating agencies. Credit rating agencies include CARE, CRISIL, ICRA and Fitch. An AAA rating indicates highest level of safety while D or FD indicates the least. The yield on a bond varies inversely with its credit (safety) rating. As mentioned earlier, the safer the instrument, the lower is the rate of interest offered.

Assurance In Bonds

This depends on the nature of the bonds that have been purchased by the investor. Bonds may be secured or unsecured. Firstly, always check up the credit rating of the issuing company. Not only does this give you a working knowledge of the company's financial health, it also gives you an idea about the risk considerations of the instrument itself.

This knowledge makes for a better understanding of the available choices, and helps you take informed decisions. In secured instruments, you have a right to the assets of the firm in case of default in payment. The principal depends on the company's credit rating and the financial strength.

Selling in the secondary market has its own pitfalls. First, there is the liquidity problem which means that it is a tough job to find a buyer. Second even if you find a buyer, the prices may be at a steep discount to its intrinsic value. Third, you are subject to market forces and, hence, market risk. If interest rates are running high, bond prices will be down and you may well end up incurring losses. On the other hand, Debentures are always secured.

Interest payments depend on the health and credit rating of the issuer. Therefore, it is crucial to check the credit rating and financial health of the issuer before loosening up your purse strings.

If you do invest in bonds issued by the top-rated corporates, rest assured that you will receive your payments on time.

Risks In Bonds

In certain cases, the issuer has a call option mentioned in the prospectus. This means that after a certain period, the issuer has the option of redeeming the bonds before their maturity. In that case, while you will receive your principal and the interest accrued till that date, you might lose out on the interest that would have accrued on your sum in the future had the bond not been redeemed. Inflation and interest rate fluctuation affect buy, hold, and sell decisions in case of Bonds. Always remember that if interest rates go up, bond prices go down and vice-versa.

Buying, Selling, And Holding Of Bonds

Investors can subscribe to primary issues of Corporates and Financial Institutions (FIs). It is common practice for FIs and corporates to raise funds for asset financing or capital expenditure through primary bond issues. Some bonds are also available in the secondary market.

The minimum investment for bonds can either be Rs 5,000 or Rs 10,000. However, this amount varies from issue to issue. There is no prescribed upper limit to your investment-you can invest as little or as much as you desire, depending upon your risk perception. Bonds offer a fixed rate of interest.

The duration of a bond issue usually varies between 5 and 7 years.

Liquidity Of A Bond

Selling in the debt market is an obvious option. Some issues also offer what is known as 'Put and Call option.' Under the Put option, the investor has the option to approach the issuing entity after a specified period (say, three years), and sell back the bond to the issuer.

In the Call option, the company has the right to recall its debt obligation after a particular time frame.

For instance, a company issues a bond at an interest rate of 12 per cent. After 2 years, it finds it can raise the same amount at 10 per cent. The company can now exercise the Call option and recall its debt obligation provided it has declared so in the offer document. Similarly, an investor can exercise his Put option if interest rates have moved up and there are better options available in the market.

Market Value Of A Bond

Market value of a bond depends on a host of factors such as its yield at maturity, prevailing interest rates, and rating of the issuing entity. Price of a bond will fall if interest rates rise and vice-versa. A change in the credit rating of the issuer can lead to a change in the market price.

Mode Of Holding Bonds

Bonds are most commonly held in form of physical certificates. Of late, some bond issues provide the option of holding the instrument in demat form; interest payment may also be automatically credited to your bank account.


A debenture is defined as a certificate of agreement of loans which is given under the company's stamp and carries an undertaking that the debenture holder will get a fixed return (fixed on the basis of interest rates) and the principal amount whenever the debenture matures.

In finance, a debenture is a long-term debt instrument used by governments and large companies to obtain funds. It is defined as \\\"a debt secured only by the debtor's earning power, not by a lien on any specific asset.\\\"[1] It is similar to a bond except the securitization conditions are different. A debenture is usually unsecured in the sense that there are no liens or pledges on specific assets. It is, however, secured by all properties not otherwise pledged. In the case of bankruptcy debenture holders are considered general creditors.

The advantage of debentures to the issuer is they leave specific assets burden free, and thereby leave them open for subsequent financing. Debentures are generally freely transferrable by the debenture holder. Debenture holders have no voting rights and the interest given to them is a charge against profit.

Debentures vs. Bonds

Debentures and bonds are similar except for one difference bonds are more secure than debentures. In case of both, you are paid a guaranteed interest that does not change in value irrespective of the fortunes of the company. However, bonds are more secure than debentures, but carry a lower interest rate. The company provides collateral for the loan. Moreover, in case of liquidation, bondholders will be paid off before debenture holders.

A debenture is more secure than a stock, but not as secure as a bond. In case of bankruptcy, you have no collateral you can claim from the company. To compensate for this, companies pay higher interest rates to debenture holders.

All investment, including stocks bonds or debentures carry an element of risk. If you are unsure of the investment options that are best for your business, then you can consult a small business consultant who will guide you to the best investment options available to you. Investing wisely today can pay heavy dividends tomorrow.


Achiievers Quick Gold Loan

An easy & reliable way to use your Gold for a better future Presenting Achiievers Quick Gold Loan that offers quick and easy financing at very attractive interest rates. With this offering, employ the potential of your idle Gold to make your future full of golden opportunities and leveraging your dream

Having the power of Gold with you, why will you go for Personal or Business loan??

Get ACHIIEVERS QUICK GOLD LOAN against your gold, in few minutes! With Achiievers Quick Gold Loan scheme, no more than a few minutes to generate cash by pledging your Gold Ornaments and Jewellery.

Features of Achiievers Quick Gold Loan scheme

  • Quick Gold Loan disbursal
  • Loan limit stretches from ` 1,000/- to ` 1 Crore based on purity & net weight of the gold
  • No penalty on Pre-payment option
  • No processing fee. Hassle free formalities
  • Minimum documentation:
    • Proof of Identity: UID (Aadhaar)/Passport/Voter ID/Driving License/ PAN
    • Proof of address: Passport/Ration Card/Registered Lease / Sale Agreement of Residence/Driving License/Voter Identity Card/*Latest Bank Account statement/Passbook/*Latest Telephone Bill (only Land Line)/*Latest Electricity Bill/*Latest Gas Bill (*Not more than 3 months old)
  • In-house gold evaluation
  • Safe custody for your gold ornaments and Jewellery

A range of different schemes to suit all income groups - one just right for your needs.

Protection of the deposited gold ornaments is our primary concern.

Pay interest only for the exact period of loan, and to the exact number of days

We support almost every section of the society in obtaining quick cash loan for leveraging their dreams

Click to know more

Operational Schemes
Achiievers Quick Gold Loan Scheme
Sr.No Name of
the Scheme
Rate of
Interest p.a.
Interest% (p.a)
Interest Calculation
1 A1 0 30 12% 3% Monthly compounding
31 60 15%
61 90 18%
91 180 21%
181 365 24%
2 B1 0 180 19% 3% Monthly compounding
181 365 23%
3 B2 0 365 22% 3% Monthly compounding
4 A+ 0 180 24% 3% Monthly compounding
181 365 26%
5 C1 0 365 26% 3% Monthly compounding
General Terms and Conditions
  • Interest shall be payable at the rate specified as above along with incidental charge as may be fixed by the Company from time to time. When interest is not paid at monthly intervals the interest shall be compounded. Interest will be calculated on the basis of 360 days a year on the amount outstanding. If the loan is not repaid on demand within one year the Company shall have the right to levy overdue interest @ 3% pa after one year on the amount of loan plus interest in default. Interest will be payable from the date of the loan till the account is closed, both days inclusive.
  • The loan is based on the weight, purity of the Gold and adjusted market value. A higher LTV (loan per gram) is assessed by the Company as a greater risk as compared to lower LTV because of which higher LTV loan attracts a higher rate of interest.
  • The period of loan is one year and the Borrower is required to repay the loan along with interest on or before one year from the date of disbursement. However, the Borrower shall have the option to foreclose the loan at any time during the currency of the loan by paying the principal loan amount alongwith interest and other charges. The Borrower can also make part payments of principal or interest at any time during the currency of the loan. Pre-payment charges, if any, will be mentioned in the pawn ticket.
  • As notices / reminders will be sent to the Borrower as per requirements postage charges will be recovered from the respective account. The charges may be revised from time to time at the discretion of the Company which will also be displayed in the notice board and Company's website.
  • The Company reserves the right to sell the Gold by public auction at any point of time or in the immediate future, even before the expiry of the period of the loan of one year, after serving a registered notice to the Borrower subject to the terms mentioned in para 13 below, if the Company is convinced, at its sole discretion, that the market price / maximum realizable amount by sale of the pledged Gold has come down below or equal to the total amount due from the Borrower by way of principal, interest and other charges due.
  • Auction of Gold shall be carried out as per the guidelines issued by the Reserve Bank of India or other Authority. The Company shall intimate the Borrower by registered letter or courier service its intent to subject the Gold to public auction well before the proposed auction date. As a matter of policy the Company shall subject to auction all accounts remaining fully or partially unsettled after a period of 1 year from date of the loan. The list of accounts subject to auction along with the date and venue for auction shall be displayed at the concerned branch of the Company.
  • If full repayment of the loan along with interest and charges is not made within the period of the loan (one year) or within such period as demanded by the Company, the Company shall have the right to sell or otherwise dispose of the Gold at the risk of the Borrower. The Borrower out of his/her free will authorizes the Company to dispose of the Gold by public auction at any time after 2 weeks from the date of notice to the Borrower at the given address subject to the terms mentioned in Para 13 below and adjust from the net proceeds of such sale all amounts, including interest and other charges, due to the Company in respect of the loan. If there is any surplus on such sale the Company shall have the right to appropriate such surplus towards any other liability of the Borrower, solely or jointly with others, on any account whatsoever, to the Company at any of its offices. In case of any shortfall, after disposal of the Gold, the Company shall have the right to resort to legal proceedings against the Borrower to recover the shortfall.
  • In the event of loss of pledged Gold due to theft, burglary or for any other reasons, from the custody of the Company, the liability of the Company shall be limited to replacing the lost Gold with equal net weight as mentioned in the loan application form / pawn ticket. The Borrower and Company agree not to take any undue advantage of any unintentional / clerical error committed in the loan application form / pawn ticket. The Borrower agrees that stones embedded in the Gold, if any, carry no value.
  • The Borrower further agrees that the Company has made only a preliminary verification of the Gold and that the Company has the right to further check the purity of the Gold by experts at a later date, if required, at the Company's sole discretion. The Company shall have the right to melt all or any portion of the Gold, at any time during the currency of the loan, if the Company has reason to believe, based on fresh or subsequent assessment, that the purity of the Gold is less than that declared by the Borrower.
  • The Company shall have the right to exercise lien on the Gold offered as security for this loan to secure the repayment of any other liability of the Borrower to the Company, which is due and payable, until such other liability is also fully settled. Exercise of such lien will be duly intimated to the Borrower by letter, email, SMS, telephone or any other mode of communication.
  • While as a matter of good practice and ethics the Company will not normally effect any changes in the agreed interest rate, charges etc. the Company may in exigencies effect changes prospectively after due intimation to the Borrower. The Borrower agrees to settle the loan within 7 days of the date of such intimation in case the revised rate of interest, charges etc. as intimated by the Company are not acceptable to the Borrower.
  • The Company shall have the right to assign or transfer the rights under this documentation, executed by the Borrower, to obtain necessary advance or financial facility from any Bank or Financial Institution or other organizations or for any other lawful purpose, at any time during the currency of the loan.
  • The address for all communications to the Borrower shall be the one furnished in the loan application form by the Borrower. Unless any change of address is duly intimated by the Borrower to the Company in writing and duly acknowledged , non- receipt of communication sent to the Borrower due to incorrect address furnished or any change thereof shall tantamount to a valid receipt /acceptance of the communication sent by the Company. The Borrower shall also keep the Company duly intimated about any changes in the recorded landline phone or mobile phone number to facilitate communications.
  • The Borrower shall use the loan amount only for the stated purpose and undertakes that the loan shall not be used for any unlawful, illegal or unauthorized purpose.
  • In the event the Borrower fails to produce the pawn ticket at the time of settlement, the Company may, at its sole discretion, deliver the pledged Gold to the Borrower after completion of the formalities and subject to payment of processing charges as may be applicable from time to time which will also be displayed in the notice board.
  • The Borrower shall bear, pay and reimburse all charges relating to administration , interest tax, service tax, duties (including stamp duty), sales tax/VAT and taxes (of any description as may be levied from time to time by Government or any other authority) and all other costs and expenses whatsoever in connection with (a) application for and the grant and repayment of the Loan; (b) recovery and realization of the Loan together with interest; (c) enforcement of Security (Gold) ; (d) clearance of arrears of all taxes and any other charges and levies of the Government in respect of Security and (e) insuring the Security (Gold).
  • For clarifications or complaints the Borrower may contact the Customer Services Cell on Toll Free No 1860-420-3333 or by post at Achiievers Quick Gold Loan, HO 32/A, Diamond Harbour Road, Sakherbazar, Kolkata-700008 or by email to giving the name of the branch and account number.
  • “All disputes, differences and/or claim arising out of or touching upon this gold loan, whether during its subsistence or thereafter, shall be settled by arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, or any statutory amendments thereof and shall be referred to the Arbitration of an Arbitrator to be appointed by the Company. The award given by such Arbitrator shall be final and binding on the Borrower and the Company”
Charges on Gold Loans
Postage Charges applicable per instance
Schemes Type of Notice Notice date Loans upto
` 20,000
Loans above
` 20,000 & upto ` 30,000
Loans above
` 30,000
12 months Schemes Ordinary 90th, 180th
& 270th day
25 30 40
12 months Schemes Regd.AD 366 50 60 70


Delivery of gold against lost pawn ticket
First Instance Subsequent Instance
` 75 ` 100


Statement of accounts
Within 30 days of closure After 30 days of closure
NIL ` 25


Stamp duty : Not applicable in West Bengal

Fair Practice Code

The Fair Practice Code (FPC) has been adopted by the company to provide transparency in business dealings with its customers in response to guidelines issued by Reserve Bank of India vide circular DNBS.CC.PD.No.266 / 03.10.01 / 2011-12 dated 26 March 2012 titled "Guidelines on Fair Practices Code for NBFCs"

1. Applications for Loans and their Processing

Loan Applications will contain necessary information which affects the interest of the borrower and the details regarding the documents required to be submitted.

2. Loan Appraisal and terms/conditions

Loan will be sanctioned immediately after the verification of identity/address proof and satisfactory appraisal of the gold ornaments offered as security on the same day itself. The loan document (Pledge Form) showing the amount of the loan sanctioned and particulars of the security offered along with the terms and conditions of the loan, will be got signed by the Customer in token of acceptance of the terms and conditions. A copy of the Pledge Form will be issued to the Customer.

3. Disbursement of Loans including changes in Terms and Conditions
  • The Company will give due notice to the borrower of any change in the terms and conditions and also changes, if any, in the rate of interest and other charges. They will be effective only prospectively.
  • Decision to recall/ accelerate payment or performance under the Agreement will be in consonance with the loan document.
  • The Company will release all securities on repayment of all dues on the date of settlement of the loan itself, subject to any legitimate right or lien for any other claims the Company may have against the borrower. If such right of setoff is exercised, the Customer will be given notice about the same with full particulars about the remaining claims and the conditions under which the Company is entitled to retain the securities till the relevant claim is settled.
4. General
  • The Company will not interfere in the affairs of the borrower except for the purposes provided in the loan document.
  • In case of receipt of request from the borrower for transfer of the account, the consent or otherwise, if any, will be conveyed within 21 days from the date of receipt of request.
  • The Company will not resort to undue harassment of the borrower for the recovery of the loans.
5. Policy Guidelines on Sale by Auction of Pledged Gold Ornaments

The following shall be the General Policy Guidelines for the Sale by Auction of Gold Ornaments pledged with the Company by the Customers:

Gold Ornaments pledged with the Company, if not redeemed within a period of 12 months from the day of pledging, will be disposed of by the Company after the expiry of twelve months and seven days of grace by sale by public auction. However, the Company will give due intimation to the Customer by Registered Post/ Courier about the auction at least 15 days before the date of auction. Details about the auction will be published in a vernacular newspaper and also in a national daily.

Auction will be conducted by an Auctioneer approved by the Board of Directors of the Company. The amount due to the Company by the Customer, being the aggregate of the principal and the up to date interest as well as other expenses like expenses for conducting auction, will be adjusted against the sale proceeds. Whereas, the surplus, if any available, will be refunded to the Customer, deficit if any shall have to be paid by him / her.

If at any time after the loan is granted, the Company has reasons to believe that a Customer has obtained loan through misrepresentation of facts and has failed to repay the loan with interest on demand, the Company shall not be bound to follow the above procedures but shall be at liberty to sell / auction the Gold Ornaments pledged by him / her in the manner deemed appropriate under the then prevailing circumstances.

6. Redressal Mechanism

Any complaints from the borrowers on any functionaries or of the decisions of the Company will be heard at higher levels. Complaints of borrowers can be made at

7. Know Your Customer (KYC) Guidelines:

The company shall explain the requirements of KYC guidelines to its customers and inform them about the documents required for establishing the identity of the customer before loan sanctioning, account opening and operation. The company shall also put the KYC requirements and filling up the same on the website for the benefits of the customers.

The company would obtain only such information to meet with company's KYC, Anti-Money Laundering or any other statutory requirements. In case any additional information is asked for, it will be sought separately and shall specify the objective of obtaining such additional information.

1. What is the minimum limit on your gold loan?

The minimum amount of your gold loan range is ` 1,000/

2. What is the maximum limit on the gold loan?

The maximum limit on gold loan range is ` 1 crore

3. Is there any processing fee?

No. There is no processing charge. This service is absolutely free of cost.

4. What is the LTV which I can expect for my loan?

The Loan to value ratio that we can now give is up to 60% LTV. A new RBI regulation which is helping to grow the financial sector has increased the LTV rate. The LTV (Loan to Value) ratio is the amount of cash one gets in return for the gold pledged.

5. How is the Market Value of my gold Jewellery /ornaments calculated?

Market value of your gold is calculated according to the per gram market rate of gold on the day of loan application. Only the gold part of ornament /Jewellery is used for gold weight calculations; other metals and stones or gems studded on the ornament/Jewellery are excluded from the calculations.

6. How are Gold Loans different from other loans like Personal Loan or Credit Card?

Gold loan is sanctioned by accepting the gold ornaments of the customer as pledge. Personal loan is sanctioned on the basis of source of income and repayment capacity of an applicant. It is true that Gold loans, like personal loans or credit card borrowings, are often used for short term household requirements. However, in terms of the cost and ease of availing the loan, and the convenience when repaying, gold loans are a better bargain. Personal loans and credit card borrowings are unsecured loans and therefore may carry a higher rate of interest. Moreover, personal loans require considerable effort in documentation formalities and they commit you to an inflexible EMI schedule for repayment. Gold loans, on the other hand, are cheaper and can be availed of in minutes. You can also stretch the repayment to your convenience; the only requirement is that you have to service the interest periodically. Credit card borrowings may be easier to avail than even gold loans but the interest rates are prohibitive and it can lure people into a debt-trap.

7. Who is eligible to avail Achiievers Quick Gold loans? What security has to be provided?

Anyone who owns gold ornaments can avail the loan. (Note: Minors are not eligible.) To obtain the loan you need to submit your gold Jewellery (within a karat range of 18 to 24 k) at the branch. The loan amount that is sanctioned will be based on the gold valuation which involves verification of its purity. The weight of stones etc. fixed on the ornaments will be deducted for the purpose of valuation.

8. What are the documents required for taking loan against gold ornaments? Are there any end-use restrictions involved?

We need one document of identity proof (such as ration card, driving licence, Voter ID card, passport etc.) and one document of residential proof. There are no end-use restrictions in gold loans.

9. What is the rate of interest charged on such loans? How is the interest calculated?

Our base rate of interest is 12 percent. However, depending upon how high the loan to value (LTV) is, additional interest (amounting to risk premium) ranging from 3-12 percent is charged over and above the base rate. The interest and risk premium is applicable only for the days the money was actually utilised. There are no prepayment penalties. Simple interest is charged, which the borrower has to pay at the specified periodicity or at the closure of loan, whichever is earlier. The interest rate is fixed and calculated on a reducing balance basis.

10. What is the tenor of such loans?

Our gold loan products have a maximum tenor of one year. However, depending upon how high the LTV is, customers are required to service the interest at specified periodicities. For example, in schemes where LTV is high, interest would have to be serviced monthly, whereas in schemes with lower LTV, it may be serviced at quarterly or even half-yearly intervals.

11. How long will it take for me to get my gold loan?

Once you submit your application form and supporting documents, we shall give approval within a matter of minutes provided everything is in order. All loan approvals are at the sole discretion of the branch head.

12. Are the pledged gold ornaments safe and secure?

Gold ornaments accepted as pledge by the customers are stored at the branches in strong cash safes inside a strong room built to the standards and specifications applicable to commercial banks. The pledged gold ornaments are insured for full value. Moreover, security personnel and electronic surveillance technology are deployed to protect the gold.

13. Do I require a Guarantor or Introducer for availing Achiievers Quick Gold loan?

Do I need to open an account with a Bank?

No. Unlike other loans, there is no need for either a Guarantor or Introducer and there is no need for a bank account.

14. How do I repay my Gold loan?

Repayments can be made in cash only. Moreover, repayments towards interest and/or principal can be conveniently made at the counters of our branch. Enquiries about outstanding amount etc. can also be made at the branch.

15. What about the tenure of the loan, lock-in period, and prepayment penalties?

Achiievers Quick Gold loans are available for periods ranging from one month to one year. Our Gold loans do not have any lock- in-period and there are no prepayment penalties should you choose to repay earlier than scheduled.

16. Whether partial payments of loan and interest are accepted?

Customers are free to repay part amount of loan and/or accrued interest thereon at anytime in order to reduce the interest burden on the loans. Interest is calculated on daily product basis on the amount of loan outstanding at the end of the day.

17. How can customers settle the loan account and get back the gold ornaments?

The customer has to submit the pawn ticket (given to them at the time of taking loan) to the counter staff at the branch with a request to close the loan account. The staff will enquire into your account in the (computer) system and inform you of the outstanding loan amount (principal + interest accrued). By depositing the outstanding loan amount with up to date interest, the loan account is closed. The branch head then hands over the ornaments to the customer against his/her acknowledgement.

18. What happens if the loan amount is not repaid on the due date?

In case loan amount is not repaid on or before the due date, penal rate of interest is charged on the loan amount.

19. Is there a possibility of damage to the ornaments at the time of appraising?

Appraising is done in the presence of the customer only. Due care is taken during appraisal to ensure that there is no damage to the ornament during any stage of appraising or storing.

20. What are the things that people should keep in mind while taking Achiievers Quick Gold Loan?

The most important things from the customer's perspective are transparency, security and choice of loan product to suit individual requirements. Transparency would help the customer see for himself what he gets in return for what he pays. There should be no hidden costs and no nasty surprises. Security is about how well the gold is physically secured, and also about the internal systems and procedures at the company which ensure that there is no scope for any mala fide actions after the Jewellery has been pledged. The choice of loan products should cover the range from high LTV (loan to value) to low LTV, with appropriate variations in interest rates. All these aspects are well taken care of.

21. What makes Achiievers Quick Gold Loan different from other providers of gold loans?

In addition to the transparency, security and range of Achiievers Quick Gold Loan products, on the basis of the customer service in a shorter response time with 'one just right for your needs' can be availed from our branches. The only requirement is that borrowers present themselves at our branches with the Jewellery and with a valid ID and address proof. Our streamlined systems and procedures ensure that a gold loan can be availed in a matter of minutes.

22. What are some of the gold loan schemes that Achiievers Quick Gold Loan offers to suit its customers from different income groups?
Achiievers Quick Gold Loan schemes are in three categories:
  • High Loan to Value: This scheme offers the maximum amount of loan per gram. At the same time, in keeping with the extra risk, the interest cost to the borrower is higher.
  • Low Interest Rate: In this scheme, the interest rates are lower but the Loan to Value (LTV) is also comparatively less.
  • Longer Loan Tenure: In this category, the payment of interest is spread out over a longer period and typically, the LTV is lower here.
  • Our products are tailored to relevant considerations like how much loan customers would like to avail against a given item of Jewellery, and their comfort levels with respect to the interest rate and periodicity of repayment of interest and principal.
23. In case of default, when will be the gold Jewellery be auctioned off?

In case of persisting overdue, the ornaments will be auctioned off but only after giving sufficient notice to the borrower. We serve a minimum of three reminders to its overdue accounts. We also send periodic reminders to our customers to alert them to the overdue in the account. Moreover, we also send auction intimation prior to the auction.

24. Whom do I contact for more details?

Kindly get in touch with the staff at the branch nearest to where you are located.

other services

Other Services/E-Transact

Our online platform provides you with unmatched features like single customized integrated screen, integration of your bank account, trading account & demat account, Online Portfolio Tracker and 128-bit encryption to ensure the highest level of safety to protect all your online transactions. Now you can transact online in various financial instruments. It is conveniently integrated with multiple payment gateways and our depository services to provide a seamless transaction capability. We help you to invest online in IPOs/MFs/Equities.

Sharepro Connect

With so many financial transactions carried out daily it is extremely difficult to keep track of the status for each and every one of them. Also, stacking the physical copies of contact notes, DP bills, ledgers etc can be a tedious task which is unavoidable as these documents are needed in calculating tax rebates. Moreover, it can be difficult dealing with different departments of a broking firm to get such details if the documents are not in place.

Our online back office 'Sharepro Connect' provides a convenient solution to all these problems. It is amongst the best in the industry and it enables you to get multiple transactional detailed reports viz. financial statements, net position, settlement bills, delivery reports, transaction statement, contract note etc. It proves to be a single contact point that connects you, your Relationship Manager and the Head Office. Through 'my networth' you can keep a track of your Networth at all times.

Grievance Handling

Financial Investment products tend to be tricky and complex without proper guidance. Even after the investment has been made, there are many processes and intricacies which need to be handled effectively.

We have tried to set in a system where you can place your queries on our client queries and grievance redressed module which makes investing for our clients, a simple process. In this module response is given to all queries within 1 hour. If within 36 hours a client's query is not addressed, intimation is made to the management and it is personally resolved by our CEO. We have an exclusive set of professionals taking care of client grievances. You can view the status of your grievances online as well.

Call & Trade

In today's fast paced era, there is compulsion to be on the move 24 x 7 no matter which profession you are in. This may not leave you the time and convenience to look at all valuable opportunities.

The Stock exchange provides one such opportunity, but to reap returns from the markets you need to track them consistently and act instantly when the opportunity arises.

We realize this and have found a solution in the form of our 'Call & Trade' service. Through 'Call & Trade' we allow you to trade even when you are not near your trading terminal. We have allocated a special toll free number 033 66063000 which is accessible from any landline or mobile phone in India absolutely free. You can instantly place & modify orders by calling here. You can also check status and cancel orders placed earlier. Our specially trained team will help you with your request promptly after asking you for your details to authenticate your identity to nullify the possibility of fraudulent transactions.

Attention Investors :
No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment. No worries for refund as the money remains in investor's account.    KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary.
Prevent unauthorised Trading / transactions in Your Account:
Update your email ID and Mobile Number with your Stock Broker and Depository Participant to receive alerts for all important transactions in your account directly from NSE and NSDL. Issued in the interest of the Investors….
Achiievers Equities Ltd (AEL) Member of NSE, BSE and MCX-SX
Reg. Office: 32/A, Diamond Harbour Road, Shakerbazar, Kolkata 700008 Tel: 033 2445 6442/66063000 Fax: 033 6606 3041
Email: ,
NSE Registration Nos.: NSE (Cash) : INB231395832 ; NSE (F&O) : INF231395832 ; NSE (Currency) : INE231395832 ; BSE (Cash) : INB011395838 ; BSE (F&O) : INF011395838 ; BSE(Currency) : INE011395838 | DSE Registration Nos. : INB051395839 | USE Registration Nos. : INE271395837
Achievers Commercial Pvt Ltd (ACPL) Members of MCX, ACE and NSEL. | SEBI Registration No. INZ000050830 | ACE: ACEL/TMC/CORP/0194 | NSEL: 40020 | SCORES